After
many years of searching the market for an ideal
aritstic wall hanging for our living room that matched
the color, style, and theme of our home, I realized
there was a void in this area of home decor. The
reason that nothing could meet my expectation
was that I had seen a fabulous wall hanging rug
tapestry over twenty years ago in a factory in
my hometown. I had visited the factory because
one of my friends was working there. I was so
impressed by the detailed design, vibrant colors,
and fine, smooth surfaces of the finished product.
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The
silk hanging rugs were considered rare national
treasures from China, and they were only used as state gifts
to be presented to the United Nations and other
world organizations to which China needed to pay
respect, or to decorate walls such as those of
the Great Hall of the People and the State Guesthouses.
The thought that average people like me would
ever have a chance to own such a masterpiece never
crossed my mind.
Twenty years later, when I went back to visit
my hometown, I was elated to find that this factory
still existed. I couldn’t help visiting
the factory again, hoping to find a perfect wall
décor for my home. This time I again realized
how magnificent the product was and that many
people would love to have these dramatic rug tapestries
to decorate their walls. Immediately the idea
occurred to me to share this unknown, yet magnificent
product, with the people around the world through
the Internet. With this product available on the
market, interior designers will be able to find
unique wall decorations, since the image on the
hanging rug can be any kind of oil painting, water
color, photograph, portrait, company logo or even
a family shield. With the existence of this product,
artists and art galleries can promote their favorite
artwork by converting them into these magnificent
silk rug tapestries in any sizes. The visual effect
of the artwork on this artistic rug tapestry is
far superior to that of any other media art format
like paper or canvas.
I was determined to be the one to introduce this
little-known product to the world and founded
a company, Artisan’s Rug Tapestry, to accomplish
my goal. Each of the words in the business name
reflects a defining element of the product: Artisan’s
means that the product is produced by highly skilled
artisans. It is a rug, because the image is formed
by hand knotted piles. It can be considered a
wall tapestry, because it is a visual image that
has meaning to the owner and is hung on the wall.
When we put all the parts together, it is Artisan’s
Rug Tapestry, or ART, which is really what the
product is.
After conceptualizing the company name, mission,
and logo, I formalized a contract with the factory
that made ART the sole distributor of the product
in north America..
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